
Northwind Analytics
Northwind Analytics
A real-time analytics platform with a custom charting engine and a dashboard teams actually enjoy using.




For nearly a decade I've partnered with founders, studios and product teams to ship work that's as thoughtful under the hood as it is on the surface. I care about typography, motion, and the quiet details users feel but rarely notice.
The technologies I reach for to take products from first sketch to production scale.
A few recent collaborations spanning product design, brand and engineering.

A real-time analytics platform with a custom charting engine and a dashboard teams actually enjoy using.

A personal finance app focused on clarity and trust.

A luxury storefront with a refined, editorial feel.

A scalable component library and token system powering five product teams.
The path that shaped how I think about design, code, and craft. Always learning, always shipping.
Partnering with funded startups to design and build flagship products end to end — from positioning to shipped code. Architected scalable design systems and engineered frontend experiences that drove user retention.
No surprises — clear scopes and fixed quotes before we start.
A few words from founders and product leaders I've worked with.
“Alex operates like a founding designer. The level of craft and ownership raised the bar for our entire team.”
Sarah Chen
CEO, Northwind
“Rare to find someone who can design and engineer at this level. Our launch metrics spoke for themselves.”
Marcus Bell
Founder, Vault
“The design system Alex built is still the backbone of everything we ship. A genuinely strategic partner.”
Priya Nair
Head of Product, Atelier
“Thoughtful, fast and obsessive about the details. Every interaction felt considered and premium.”
Daniel Ortiz
CTO, Spectrum